You will hate it right now, but you will love it later. The number 1 reason why authors are not able to sell their books is that they look for free promotions that drive sales. But what they do not know is that in the online industry, everything is paid for, and free is most costly because you pay in the form of your valuable time, which is a non-renewable resource. 

All of you know that the world’s no. 1 author, Alex Hermozi, who recently made $70 million in 2 hours, did not do any free promotions for his first book but ran a campaign on Facebook on a prelaunch page where he captured the names and email addresses of interested buyers. He set an email campaign announcing the book launch and opened his cart. The sales skyrocketed in results. 

Look at Deepak Chopra, the No. 1 bestselling American author. The whole world knows him, but he launched his book with so many paid promoters who had thousands and millions of followers. If he relied on free promotions, his book would not be a bestseller. He would not have gotten endless gigs and speaking opportunities following this either. 

I can go on and on and give you literally a million examples, but I want to share a new strategy to help you sell your book. But before that, let me tell you how I discovered it. I was talking to a bestselling author and asked him how he sold his book. He said he had more than a million ways to sell his book underground. On digging deeper for 30 minutes and persuading him, he agreed to reveal only one of the many strategies that will sell any book in any genre. He told me the strategy is called “the underdog method of selling a book,” an unconventional, never-before-seen strategy that is the first of its kind in the world, and no one is doing it. The idea is to create an app specific to sell the book. It can also be considered as a Digital book selling in an app format.  

I requested him to help other interested authors for the same. After a lot of persuasion, he did agree, and I also cracked a deal for the authors who would be interested for this. 

If you wish to sell, take an oath to never focus on free sales. Because when anything is free, all you get is crap. Your trial and errors with freebies have already wasted your time. Paid ads can give sales in minutes and burn a hole in the pocket at the same speed. Free sales and lookout hunts will not generate any sales; they will only result in a loss of time. You can learn this by losing 20 years of your life, which you will never get back or by researching on any famous bestselling author to find out that no one made it big by going for free stuff.

The bestselling books are marketed as having 10 times less quality and value than your book. Book sales are not a matter of luck or magic. It is an outcome of marketing strategy and consistent marketing efforts.